In the middle of the pandemic outbreak all over the world, most of the stores have decided to keep their selling on virtual mode only. Several buyers also prefer this idea of online shopping. As Black Friday and Christmas are right around the corner, this is going to be the busiest time of the year even on online platforms! If you have an eCommerce business, you should pull up your socks and try implementing a few strategies to grow your business and fetch more customers to your website. Don’t worry. We’ll help you with our unique ideas!
Email Listing is Essential
Email listing is essential to have a successful business. You have to prepare a list of interested buyers and potential customers. Send special emails containing email pop-ups weeks before the sale is going to take place. Try offering them an extra discount or gifts as per your convenience. You can arrange a flash sale and give a chance to these members who have signed up for your newsletter to come early and shop from you with a fair amount of discount. These leads will help you to grow your business in the upcoming sale season.
Change Your Timing
When you are planning your business to grow, you are fighting with a lot of people out there. Several companies are making Black Friday sales. You have to be somewhere different from them. People must not miss your ideas, and hence you have to change your time a bit. You can start selling Black Friday products from Thursday also! This is a fantastic way of pulling more traffic to your website. Create your campaign in such a way that people get attracted to your ad. So starting selling products from the previous day would be a great idea. You can also go for a late sale. Sometimes, people cannot shop appropriately due to several reasons, and they look for last-minute deals. See, it’s you who is going to fix the time of this late sale. You can put an advertisement saying you are going to conduct a last-minute sale and a chance for people to get the last minute highest discount! This will undoubtedly attract more people to your campaign.
Clarify Your Discount Clearly
People should know how much discount you are giving, and this should be engraved on their minds and soul. So, schedule your pop-ups like a pro. Target those blogs where the reach is high. Try placing your ad after specific gaps. Try searching for popular blogs and blogs that people read daily. Place your ads in between these blogs, and you are certainly going to get massive traffic coming your way. This is a way more decent idea than listing a lot of emails and hoping some of them become your potential customers.
Reach Out For Your Trustworthy Buyers
Last year you sold your products to several people. This year, the competition is much more fierce. Hence you need to up your game a bit! Send your previous customers a message where you can mention which type of discounts you are giving this year. Remind them that they have shopped from you and you are now offering a massive discount for the existing customers. Keeping your current customers happy is necessary for your business to grow. Sending emails to these existing clients with a link to your website is the best tactic you can apply before Christmas and Black Friday.
Offer Clubbed Discounts
Offer them a clubbed discount. This is a feature that never fails. People look for more deals. They roam around the internet and compare prices from different stores. If you offer them some extra discount, they will flock around your website only. Tell them that if they buy a certain amount of product from your store during Black Friday sale, they will get a specific discount and this will enable them to bag an additional deal during Christmas. You are going to fix these clients for your website in the Christmas sale as well.
Offer Them Scratch Cards
Scratch cards are doing fantastic for known e-commerce sites. Why don’t you try this thing for your website? Offer your buyers a specific scratch card with discounts or cashback or any type of gift affordable by you. This will fetch more people to your website. Offer extra discount and more assured scratch cards if they can bring in their friends. This will be certainly up your game among your competitors, and you are going to get a super successful business during this Black Friday and Christmas sale.
Closing Lines
We hope you have gone through the whole article and now you know the strategies you can implement. We have tried and put all the reliable and doable strategies here for you. Try them, and we are sure that you are going to rock this season.